Posted on 13 December 2018
On Thursday 13 December, Caty Batten, a member of the Peter Jones Foundation, and Thomas Brooks, local Director at Metro Bank, came to visit “Aim to Sustain” – a business set up by a group of Supported Learning students at Guildford College. The students set up the business, selling multi-use alternatives to single-use plastics, in conjunction with the Tycoon Enterprise Competition, a programme run by the Peter Jones Foundation.
This is a unique national enterprise competition for students aged up to 18. Every participating team writes a business plan, is lent money, starts a business and trades, competing with other student companies through a sophisticated kickstarter style platform, in a safe and controlled environment.
Aim to Sustain are a group of eight Supported Learning students at Guildford College, all studying on full-time courses which develop their employment skills, English and Maths, and life skills. The skills and business techniques they will use within this project create a fantastic opportunity to research the products and philosophies behind the actual business created.
The students chose their products as they feel very strongly about the impact of single-use plastics on the environment and want to try and do something about changing attitudes towards their use around college, and in the wider community. The students carried out research, both watching documentary evidence (Blue Planet and Drowning in Plastic) as well as physically carrying out shopping experiments to see which items on a shopping list they could purchase without involving single-use plastics. It was almost impossible to buy anything, as most fruit and vegetables come in prepacked plastic bags and trays.
During the process of creating a company name, logo and business rationale, the students gained skills in marketing, sourcing, budgeting, setting a reasonable price, selling and up-selling of our produce. The project will culminate in the evaluation of individual roles, input into the programme as well as team-working skills.
If Aim to Sustain gets to the finals of the competition, the students will be invited to go to Buckingham Palace for an awards ceremony!
They are selling a variety of lovely products so please help them in their mission to reduce the use of single-use plastics, by supporting the students and making a purchase. Products for sale include – travel mugs, water bottles and shopping bags.